IBM suddenly surpassed Apple in sales, and Apple had to compete with an IBM/PC-dominated business world. The next several products from Apple suffered significant design flaws, however, resulting in recalls and consumer disappointment. Jobs looked to marketing expert John Sculley of Pepsi-Cola to take over the role of CEO for Apple. In 1980, Apple Computer became a publicly-traded company, with a market value of $1.2 billion by the end of its very first day of trading. Three years after the release of Apple's second model, the Apple II, the company's sales increased by 700 percent to $139 million. The Apple I earned the corporation around $774,000. Wozniak conceived of a series of user-friendly personal computers, and - with Jobs in charge of marketing - Apple initially marketed the computers for $666.66 each.
Going to bed at night saying we've done something wonderful-that's what matters to me.” You have to be willing to take whatever you've done and whoever you were and throw them away.” “With iPod, listening to music will never be the same again.” “Being the richest man in the cemetery doesn't matter to me. By the time you get it built, they'll want something new.” “I think humans are basically tool builders, and the computer is the most remarkable tool we've ever built.” “You just make the best product you can, and you don't put it out until you feel it's right.” “Things don't have to change the world to be important.” “I would trade all of my technology for an afternoon with Socrates.” “If you want to live your life in a creative way, as an artist, you have to not look back too much. It's technology married with liberal arts, married with the humanities that yields us the result that makes our hearts sing.” “There's an old Wayne Gretzky quote that I love-'I skate to where the puck is going to be, not where it has been'-and we've always tried to do that at Apple.” “You can't just ask customers what they want and then try to give that to them. Maybe that's why I didn't like putting on/off switches on Apple devices.” “In my perspective.science and computer science is a liberal art, it's something everyone should know how to use, at least, and harness in their life.” “It's in Apple's DNA that technology alone is not enough. But maybe it's just like an on/off switch and click-and you're gone. I like to believe the accumulated wisdom doesn't just disappear when you die, but somehow it endures.
“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world? ” “It's better to be a pirate than join the Navy.” “I like to believe there's an afterlife.
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